Sézane - Back in Los Angeles

A launch campaign for Sézane’s new Brentwood boutique in Los Angeles, designed to turn a store opening into a city-wide moment. The campaign paired a fashion film following a model through Los Angeles with a branded banner flying over Santa Monica, creating a playful OOH activation designed to generate both real-world attention and social content.

Role
Creative Direction
Concept Development
OOH
Production