NYC, Librairie Nolita x LBWB & DEMAIN

To spotlight the initiatives of Libraries Without Borders, supported by our DEMAIN fund, we transformed our Nolita boutique into a fully immersive bookstore, filling the space with over 7,000 books.

The activation invited clients to bring children’s books to the store, which were then donated to the organization, turning retail into a space of cultural exchange and community impact.

The project extended beyond the installation. We hosted an intimate dinner with key opinion leaders and actress ambassadors, followed by a collection presentation for influencers the next day. Across both moments, I led the visual storytelling, photographing and interviewing guests to create culturally grounded, editorial-first content.

The result was a multi-layered activation blending philanthropy, fashion, and narrative, positioning the brand at the intersection of culture and community in New York.

Role
Creative Supervision of Boutique Photoshoot
Event Coverage, Photography and Interviews
Content Strategy and Digital Amplification