Sézane - Charleston

A launch campaign celebrating Sézane’s arrival in Charleston, bringing the brand’s Parisian identity into the city through its signature face and a fashion story shot throughout Charleston.
The campaign focused on making Sézane feel present and alive within the city, using Charleston’s streets, architecture and atmosphere as the backdrop while maintaining the visual language and character of the brand.

Role
Creative Direction
Local Casting
Production
Brand Localization