Sézane - Los Angeles, The Grove

A launch campaign celebrating Sézane’s arrival at The Grove, bringing the brand into the wider Los Angeles landscape through a series of fashion-led and social-first moments.

The campaign followed a model through different corners of LA, incorporating skateboarding, unexpected street locations and the placement of a Sézane artwork in the city, alongside short-form concepts designed around emerging trends and viral formats.

The creative approach was built to work across brand storytelling and social culture, creating content that felt native to LA while driving attention back to the new store.

Role
Creative Direction
Concept Development
Production
Social Strategy